To protect data subjects and clients, you must not use data for any unlawful, harmful, or misleading activity, including:
* Breaching UK GDPR/GDPR/PECR or telemarketing rules
* Profiling or targeting children/vulnerable individuals without safeguards
* Sending unsolicited emails/SMS without consent or ignoring opt‑outs
* Reselling or sharing datasets beyond the licensed scope
* Using data for automated decision-making without appropriate notices
Your obligations:
* Provide accurate instructions and maintain suppression lists
* Implement suitable security and staff training
* Follow channel‑specific marketing rules and record your lawful basis
We may suspend or terminate access if this policy is breached.